What is The Customer Experience Game?

Do You Recognize The Following?

  1. We have collected sufficient customer feedback; how do we convert this to ACTION?
  2. The customer does not get sufficient priority on the agenda during Team, Management and Board meetings.
  3. Customer Experience may be the theme in the organization, but what exactly does it mean to us?
  4. How do we bring our new customer strategy to life in a fun interactive way?
  5. Are you looking for a fun workshop about customer experience for your team?

Time to play The Customer Experience Game!

What Is The Customer Experience Game?

The Customer Experience Game is a facilitated board game in which you compete against each other in teams! Trained facilitators guide your organisation in bringing Customer Experience to life. Because of the limited time within which questions have to be answered and assignments completed, you will give your customers a voice in your (management) team and create a call to action. You will learn more about each other and each others customer experiences. Take the next step in becoming a customer focused business. Besides that you have a lot of fun!

This is the ONLY management Game that is about your own customers. Plus it offers a follow-up! In doing so, you will not only reflect on a nice afternoon, but you put the theories you have learned into practice.

Versions Of The Customer Experience Game

This is the Game for your event or meeting. You play the Game in teams against each other, battle through questions and assignements, where 1 team wins. You gather insights, ideas and inspiration to take the next step in improving the customer experience. And have some FUN!

The game takes 2 hours, but is over before you know it. The Game is supervised by trained CX professionals. In the preparation we listen to your goals and tailor the questions and assignments to your business situation. So your participants really relate to the topic during the game.

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Customer Experience is important in all levels of an organisation, but is impacted highly in the boardroom. How to put the customer on the agenda? How can leaders impact customer engagement?

The Customer Experience Game helps board members with their awareness on customers and their needs and how to influence from a leadership perspective. The game takes 3 hours. In the preparation we listen to your situation, challenges and desired outcome of the meeting and tailor all questions and assignments. So all participants recognise the situation and are aligned with the topic.

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Do you want to bring customer experience to life in your organisation? Learn to play the CX Game yourself. The Game becomes a tool in your own change toolkit.

To start, we explore the business situation together, to learn about customers, goals and challenges. We tailor your own CX Game program and facilitate a train-the-trainer for your colleagues. The CX Game can be played when needed to bring customer experience to life. For example in relationship with Lean, HR interventions, on-boarding of new employees or the introduction of new strategy.

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Impressions Of The Customer Experience Game

Participants About The Customer Experience Game

“We’re looking back at Friday with a high satisfaction. We have received numerous compliments on how we’ve put the customer first. The CX Game gave us the interaction we were looking for, with the praise for you on facilitating the game for us.”

Harm-Jan Eikelenboom

The Greenery BV

“The CX Game, facilitated by Babs, has mainly helped on creating awareness: where are the needs of the customer, are we doing what we promise and how can I contribute? The competition element, with the customer as subject, has been a great addition to the Customer Experience workshops for our call centers!”

Juul van Schijndel

Breman Installation Group

“The development team of Tourist Experience colleagues played The Customer Experience Game. It was a nice teambuilding exercise to get acquinted with the theory around Customer Experience Strategy and the focus of the game was on our future Tourist Experience student. In the upcoming period we will follow up on the learnings of this session and we will see if we can implement this game in our new TE curriculum. Thank you for your inspiration, Babs!

Wesley Put – van den Beemd

Coordinator Tourist Experience –
NHTV University of Applied Science

“With all our employees of SnelStart we played the Customer Experience Game to improve our impact on NPS. We learned a lot, had fun and the Game was the talk during many weeks after. Even employees who don’t have daily customer contact, understood their impact on customers. Thanks Babs and Nienke for playing your Game with us.”

Frits Ploeg

Executive Director SnelStart

“If you want to act on Customer Experience in a serious and fun way with your management team, the CX game is the perfect tool. We played the Game with our complete management team. It was interactive, dynamic, full of insights and most of all: FUN. Nienke facilitated the game in her direct, no-nonse way and tailored all questions and assignments to the context of NS International.”

Harald Havenith

Sales Director NS International

Media

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More News

Twitter

LynnBakerSpeakrLynn Baker@LynnBakerSpeakr·
21h

So proud to have launched the Customer Experience Game at the EON Business Events Showcase today. So many clients interested in interactive and immersive training in Customer Experience. #cxspeaker #cxgame — at Cape Town International Convention... https://t.co/2AubjFE3cP

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Babs_picturesBabsAsselbergs@Babs_pictures·
28 Jun

Niks meer aan toe te voegen: consistentie is wat klanten willen en verwachten. Een van de pijlers in de Customer Experience Game is niet voor niks brand delivery in the customer journey. Maar hoe krijg je het voor elkaar? 
#cxgame…https://t.co/Gn1Lhg1Qox https://t.co/sRiVWLM1NB

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Babs_picturesBabsAsselbergs@Babs_pictures·
19 Jun

The #cxgame helpt je klantbeleving te laten leven in jouw team en organisatie! We hebben weer genoeg voorraad om deze energieke en leuke changetool te spelen! Interesse? 

#customerexperience #changetool https://t.co/0AjdnpfVyr

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Babs_picturesBabsAsselbergs@Babs_pictures·
12 Jun

Briljant! Hoe geef je betekenis aan en doorleef je je merkwaarden?!

In The Customer Experience Game is een van de vragen “beeld een van je merkwaarden uit! Maar tekenen kan ook! #cxgame #cx #merkwaarden https://t.co/L5KTZpIlal

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Babs_picturesBabsAsselbergs@Babs_pictures·
12 Jun

Welcome @LynnBakerCXGen! Let’s bring life the Customer Focus together!

The Customer Experience helps you with that mindset!
#proud #cxgame #customerexperience #game #fun https://t.co/gEcuyvjTlw

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The Founders And Facilitators

Babs Asselbergs

Customer Experience Expert

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Nienke Bloem

Customer Experience Guru & Keynote Speaker

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Our Partners

Roel van der Heijde

Trainer Customer Excellence @ N3Wstrategy

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Nils Schmeling

Managing Partner @ N3Wstrategy

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Evelien van Damme

Customer Excellende Practice lead @ Kirkman Company

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Karolien van der Ouderaa

Customer Excellence Practice lead @ Kirkman Company

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Els Dhaeze

Customer Excellence Architect @ PITopia

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Greta Elaut

Customer Experience Inspirator @ PITopia

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Ian Golding

Global Customer Experience Specialist and CCXP

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The Customer Experience Game is the result of a cooperation between Nienke Bloem and Babs Asselbergs. For more information about the game, please contact us via one of the options below, or fill out the contact form.

Phone Numbers

Nienke Bloem: 06-22216210

Babs Asselbergs: 06-17443249

Email address

Irene@TheCustomerExperienceGame.nl

Contact Us