What is The Customer Experience Game?

Do You Recognize The Following?

  1. We have collected sufficient customer feedback; how do we convert this to ACTION?
  2. The customer does not get sufficient priority on the agenda during Team, Management and Board meetings.
  3. Customer Experience may be the theme in the organization, but what exactly does it mean to us?
  4. How do we bring our new customer strategy to life in a fun interactive way?

Time to play The Customer Experience Game!

What Is The Customer Experience Game?

The Customer Experience Game is a board game in which you compete against each other in teams! Facilitators guide your organisation in bringing Customer Experience to life. Because of the limited time within which questions have to be answered and assignments completed, you will give your customers a voice in your (management) team and create a call to action. You will learn more about each other and each others customer experiences. Take the next step in becoming a customer focused business.

This is the ONLY management Game that is about your own customers. Plus it offers a follow-up! In doing so, you will not only reflect on a nice afternoon, but you put the theories you have learned into practice.

Versions Of The Customer Experience Game

This is the Game for your event or meeting. You play the Game in teams against each other, battle through questions and assignements, where 1 team wins. You gather insights, ideas and inspiration to take the next step in improving the customer experience. And have some FUN!

The game takes 2 hours, but is over before you know it. In the preparation we listen to your goals and tailor the questions and assignments to your business situation. So your participants really relate to the topic during the game.

Customer Experience is important in all levels of an organisation, but is impacted highly in the boardroom. How to put the customer on the agenda? How can leaders impact customer engagement?

The Customer Experience Game helps board members with their awareness on customers and their needs and how to influence from a leadership perspective. The game takes 3 hours. In the preparation we listen to your situation, challenges and desired outcome of the meeting and tailor all questions and assignments. So all participants recognise the situation and are aligned with the topic.

Do you want to bring customer experience to life in your organisation? Learn to play the CX Game yourself. The Game becomes a tool in your own change toolkit.

To start, we explore the business situation together, to learn about customers, goals and challenges. We tailor your own CX Game program and facilitate a train-the-trainer for your colleagues. The CX Game can be played when needed to bring customer experience to life. For example in relationship with Lean, HR interventions, on-boarding of new employees or the introduction of new strategy.

Impressions Of The Customer Experience Game

Participants About The Customer Experience Game



The Founders And Facilitators

Babs Asselbergs

Expert NPS & Customer Experience

Nienke Bloem

Customer Experience Guru & Keynote Speaker

Our Partners

Roel van der Heijde

Trainer Customer Excellence @ N3Wstrategy

Nils Schmeling

Managing Partner @ N3Wstrategy

Evelien van Damme

Customer Excellende Practice lead @ Kirkman Company

Karolien van der Ouderaa

Customer Excellence Practice lead @ Kirkman Company

Els Dhaeze

Customer Excellence Architect @ PITopia

Greta Elaut

Customer Experience Inspirator @ PITopia

Ian Golding

Global Customer Experience Specialist and CCXP

The Customer Experience Game is the result of a cooperation between Nienke Bloem and Babs Asselbergs. For more information about the game, please contact us via one of the options below, or fill out the contact form.

Phone Numbers

Nienke Bloem: 06-22216210

Babs Asselbergs: 06-17443249

Email address


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