What is The Customer Experience Game?

“The CX Game is part of the CX Roadshow in which all colleagues from all departments and local organizations participated. There is a connection between people and CX Strategy, the importance of CX is vivid and the involvement with each other and the subject of CX has increased. This contributes to breaking through departmental thinking and silos, since we created a common goal. Besides, it has generated enthusiasm; many colleagues have indicated that they want to contribute actively in the CX programme. The output is used for further detailing of existing plans and the plans made in cooperation with the ambassadors”.

Gerda Swinkels-Legierse

Customer Experience Manager Grodan about the CX Game Changetool

“Sharing and engaging on all topics related to the customer experience via a game is so fun!. It stimulates connection and engagement and generates so many ideas and insights.  Babs knows how to get real and how to co-create with a team, very inspiring!”

Karin Zwiers

Lecturer in Hospitality Marketing, Hotelschool The Hague

“The CX Game, facilitated by Babs, has mainly helped on creating awareness: where are the needs of the customer, are we doing what we promise and how can I contribute? The competition element, with the customer as subject, has been a great addition to the Customer Experience workshops for our call centers!”

Juul van Schijndel

Breman Installation Group

“We are very happy that we now officially are facilitators of the CX Game. The Game fits perfectly within our Customer Centricity program. We expect this game to really contribute to our goal to make DLL even more customer focused. We look forward to playing the game worldwide with as many colleagues as possible.

It was an incredibly instructive and motivating day full of energy, this is certainly thanks to the inspiring guidance of Gaby (partner CX Game N3Wstrategy)!”

Mirthe Claassen, Marijke Verspeek, Erik Triepels

CX Team DLL about the CX Game as a changetool

“We’re looking back at Friday with a high satisfaction. We have received numerous compliments on how we’ve put the customer first. The CX Game gave us the interaction we were looking for, with the praise for you on facilitating the game for us.”

Harm-Jan Eikelenboom

The Greenery BV

“The CX Game is serious business wrapped in a fun and creative exercise”

André Reuvers

VP Operations ZyLAB

“The development team of Tourist Experience colleagues played The Customer Experience Game. It was a nice teambuilding exercise to get acquinted with the theory around Customer Experience Strategy and the focus of the game was on our future Tourist Experience student. In the upcoming period we will follow up on the learnings of this session and we will see if we can implement this game in our new TE curriculum. Thank you for your inspiration, Babs!”

Wesley Put – van den Beemd

Coordinator Tourist Experience –
NHTV University of Applied Science

“With all our employees of SnelStart we played the Customer Experience Game to improve our impact on NPS. We learned a lot, had fun and the Game was the talk during many weeks after. Even employees who don’t have daily customer contact, understood their impact on customers. Thanks Babs and Nienke for playing your Game with us.”

Frits Ploeg

Executive Director SnelStart