Do You Recognize The Following?

  1. We have collected sufficient customer feedback; how do we convert this to ACTION?
  2. Customer Experience may be a (strategic) theme in the organization, but what exactly does it mean to us?
  3. Our customers do not get sufficient priority on the agenda during Team, Management and Board meetings.
  4. How do we bring our new customer strategy to life in a fun interactive way?
  5. We are looking for a fun workshop about customer experience for our team
  6. Who has the experience to guide us through the roll-out of our CX strategy?
  7. How can we make employees think in a fun way about what they can do themselves to do better for the customer?

Time to play The Customer Experience Game!

The Customer Experience Game is a facilitated board game that helps your employees to raise awareness about what customer experience is all about. But also to learn them what they can do themselves to let customers have a better experience.

A facilitator supervises the Game so that Customer Experience really comes alife in the minds of your employees. Participants will answer questions and carry out assignments within limited time. In this way you will give the customer a voice in your (management) team and create a call to action. You will get to know each other and each other’s customer experiences better. You discover where you are already delivering and what your next step should be to work together for a better and distinctive customer experience. Besides, you will have a lot of fun together!

This is the ONLY management Game that is about YOUR customers and offers a follow-up! In doing so, you will not only reflect on a nice afternoon, but you put the theories you have learned into practice..

Versions Of The Customer Experience Game

Do you have an event, meeting or team meeting: ideal to play the Game. You play the Game in teams against each other, battle through questions and assignements, where 1 team wins. You gather insights, ideas and inspiration to take the next step in improving the customer experience. And have some FUN!

The game takes 2 hours, but is over before you know it. The Game is supervised by trained CX professionals. In the preparation we listen to your goals and tailor the questions and assignments to your business situation. So your participants really relate to the topic during the game.

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Customer Experience is important in all levels of an organisation, but is impacted highly in the boardroom. How to put the customer on the agenda? How can leaders impact customer engagement?

The Customer Experience Game increases awareness of the importance of customer experience within the boardroom. The game takes 3 hours. In the preparation we listen to your situation, challenges and desired outcome of the meeting and tailor all questions and assignments. So all participants recognise the situation and are aligned with the topic.

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Do you want to bring customer experience to life in your organisation? Then learn to play the CX Game yourself. The Game becomes a tool in your own change toolkit.

To start, we explore the business situation together, to learn about your customers, goals and challenges. We tailor your own CX Game program and facilitate a train-the-trainer for your (employees). This way you can use the CX Game at any time, especially when it is necessary to put the customer on the agenda. Think of the connection with Agile or Lean, Onboarding of employees or the introduction of a new customer (contact) strategy.

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What is The Customer Experience Game?

Impressions Of The Customer Experience Game

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Participants About The Customer Experience Game

“The CX Game brings people together and can bring a better awareness of CX or bring a strategy to life. We have seen first hand the power of the game in creating a bond, raising CX awareness and creating actions on the back of it. All of that in a fun way: laughter was definitely part of the experience. One of the highlights for me was to see people who have never met before, smile, laugh and share very meaningful Customer Experience stories. We cannot wait to play the CX Game with companies very soon.”

Sophie Segal

Consultant in Sales & Marketing,  Founder The Momentum Works, Partner CX Game in UK

“The CX Game is serious business wrapped in a fun and creative exercise”

André Reuvers

VP Operations  ZyLAB

“Sharing and engaging on all topics related to the customer experience via a game is so fun!. It stimulates connection and engagement and generates so many ideas and insights.  Babs knows how to get real and how to co-create with a team, very inspiring!”

Karin Zwiers

Lecturer in Hospitality Marketing, Hotelschool The Hague

“We are very happy that we now officially are facilitators of the CX Game. The Game fits perfectly within our Customer Centricity program. We expect this game to really contribute to our goal to make DLL even more customer focused. We look forward to playing the game worldwide with as many colleagues as possible.

It was an incredibly instructive and motivating day full of energy, this is certainly thanks to the inspiring guidance of Gaby (partner CX Game N3Wstrategy)!”

Mirthe Claassen, Marijke Verspeek, Erik Triepels

CX Team DLL about the CX Game as a changetool

“We’re looking back at Friday with a high satisfaction. We have received numerous compliments on how we’ve put the customer first. The CX Game gave us the interaction we were looking for, with the praise for you on facilitating the game for us.”

Harm-Jan Eikelenboom

The Greenery BV

“The CX Game, facilitated by Babs, has mainly helped on creating awareness: where are the needs of the customer, are we doing what we promise and how can I contribute? The competition element, with the customer as subject, has been a great addition to the Customer Experience workshops for our call centers!”

Juul van Schijndel

Breman Installation Group

Blogs, vlogs and articles

More News

Twitter

Babs_picturesBabsAsselbergs@Babs_pictures·
20 Feb

Excited as this little girl! It is time to experience the difference!

It is possible to experience the difference yourself!

Our #cxgame partner in UK, @SophSeg & I will be exposing The Customer Experience Game in London.

Who are we going to meet at th…https://lnkd.in/dtJnPPw

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CUXpoCustomer+User Experience Expo@CUXpo·
10 Feb

The Customer Experience Game team is excited to be exhibiting its innovative & fun products & client centric game @CUXpo.

Meet them at stand 1316 to explore more.

#CallCentreEx #CallContact20 #CUX20 #CXGame

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Babs_picturesBabsAsselbergs@Babs_pictures·
24 Jan

“Listen to our customers, listen again & again and than act on it” was one of the main insights of Dawn Foods Global employees.

After Nienkes keynote about “Great customer experiences don’t happen by accident”, we have played the #cxgame at six tables…https://lnkd.in/erWUXJE

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Babs_picturesBabsAsselbergs@Babs_pictures·
13 Dec

Since the beginning of this year @Hotelschool The Hague is partner of The Customer Experience Game. They use the #cxgame as a mean in their lectures Experience Economy for 1st years. For students a great way to learn, get to know each other and have fun.…https://lnkd.in/eDjMwwp

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Babs_picturesBabsAsselbergs@Babs_pictures·
21 Nov

Yeah! We have started. Just heard three great stories about employee empowerment. Thanks fellow judges for the good company and enjoy the other stories.

In the mean time I am going to play a #cxgame and will be back in the evening for drinkers, good ta…https://lnkd.in/ewJMWba

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The Founders And Facilitators

Babs Asselbergs

Customer Experience Expert

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Nienke Bloem

Customer Experience Guru & Keynote Speaker

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Our Partners

Sophie Segal

Customer Experience Consultant @ Together Dragonflies

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Mervyn Graham

Managing Partner, CEO @Zoosh Group

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Krisztina Kanizsai

Design & Customer Experience Consultant @ Zoosh Digital

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Gaby Remmers

Expert Customer Experience @ BuroCactus

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Nils Schmeling

Managing Partner @ N3Wstrategy

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Evelien van Damme

Customer Excellende Practice lead @ Kirkman Company

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Karolien van der Ouderaa

Customer Excellence Practice lead @ Kirkman Company

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Els Dhaeze

Customer Excellence Architect @ PITopia

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Ian Golding

Global Customer Experience Specialist and CCXP

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The Customer Experience Game is the result of a cooperation between Nienke Bloem and Babs Asselbergs, owners of BlommaBerg – The Game Company. For more information about the game, please contact us via one of the options below, or fill out the contact form.

Phone Numbers

Nienke Bloem: 06-22216210

Babs Asselbergs: 06-17443249

Email address

Irene@TheCustomerExperienceGame.nl

The Employee Experience Game!

Are you looking for a workshop to increase the employee experience within your organization? Then The Employee Experience Game is a fun and educational workshop to get more insight into this. After all, enthusiastic and committed employees create enthusiasm among customers.

Contact Us