CX Game: the connection between strategy, practice & colleagues

Gerda Swinkels-Legierse, Customer Experience Manager at Grodan, has been a trained facilitator of the CX Game since September 2019. Out of curiosity about her experiences and the effect of the CX Game within Grodan, Babs interviewed her.   Can you briefly tell us something about Grodan? Grodan is part of the ROCKWOOL Group. We process…

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Case: T-Systems’ Change team on the move

“We are organizing a 2 day event with our Change Team. We would like to bring them on board our new way of thinking about customer experience so we can set out concrete actions to bring this to life.” Tirza Schmidt, CCXP and Manager Customer Experience at T-Systems Nederland, approached us with this question.  …

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Engaging your people with CX: Introducing the Customer Experience Game

*This blog has been written by Ian Golding and was published on https://ijgolding.com/2017/08/09/engaging-people-cx-introducing-customer-experience-game/* A perennial problem for any Customer Experience Professional around the world is to find an effective way to engage people with the significance of the subject. Whilst many profess to ‘get’ Customer Experience (CX), they tend to do so instinctively, intuitively and accidentally.…

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