Focus On Facts And Food For Thought!

The Customer Experience Game is a board game which helps employees raise their customer experience awareness. Teams answer questions and complete assignments within a limited amount of time. An experienced facilitator provides guidance during the game by explaining the rules and asking questions. The Facilitator fulfills the role of timekeeper, jury and inspirer.

The questions and assignments include the following three important customer experience topics:

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    Voice of the Customer
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    Brand Delivery in the Customer Journey
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    Employee Ambassadorship

Highest Roll, First Turn!

All participating teams answer the questions and complete the assignment. The team that comes up with the best answer, wins an “Happy Customer”. The team that finishes with the most “Happy Customers”, wins the game. Just like in daily business. Beware: There are unhappy customers in this game!

During the intake we get to know your organization and challenges. We discuss the reason and the desired results. We then tailor the questions and assignments with your business situation and the reason why you want to play the Game. A few examples of questions and assignments:

  • What is the biggest dilemma for your customers?
  • Make a 30 second video during which you answer a customer’s question that was asked via social media.
  • Who knows all channels through which you communicate with your customers? Name as many as possible.
  • What do you need now to become more customer focused?

Following Completion Of The Game:

You will have a better idea of your company’s customer experience; you have exchanged knowledge, you are inspired and you may very well have specific ideas towards your next step. In addition, you will be stronger as a team, because you have learned about each team member’s knowledge, experience and forte. Plus, what’s very important: you had lots of fun!

The Game workshop takes 2 hours and costs €2,000 excluding VAT, costs for catering and location. The Game can be played in Dutch, Flemish, French and English.

We can play the game wherever you like. An experienced Customer Experience specialist will provide guidance during the Game.
The Game is played with a maximum of 16 participants in 4 teams, for every extra player you pay €125. For more than 16 players we tailor to your needs.

Need Extra Focus?

We can add an extra hour to playing The Customer Experience Game, during which you can formulate the three most important actions from the game. The more specific, the better! This will provide the foundation of your plan of action. Which results would you like to achieve and within which time frame? What is your measure for success, and most of all: how will you make sure daily business does not obstruct your actions?

Would you like more information about making a plan of action following completion of the Game?

The Customer Experience Game is the result of a cooperation between Nienke Bloem and Babs Asselbergs. For more information about the game, please contact us via one of the options below, or fill out the contact form.

Phone Numbers

Nienke Bloem: 06-22216210

Babs Asselbergs: 06-17443249

Email address

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