It probably sounds familiar: you have come up with great ideas, but what are we going to DO? After completion of The Customer Experience Game, we take a short break to relax, get a drink and something to eat.
Then we will start grouping all ideas by theme. We decide on this theme together before we start, as it should match the goal and the reason why you are playing the Game.
Making choices is difficult; so we will assist in choosing the most relevant ideas. The ideas are grouped by
- Short or long term relevance;
- The impact ideas may have on customers, brand and/or employees.
After this process, you will have four groups of ideas. Together, you will select three ideas, based on preference and relevance.
Each team will take one of the selected ideas and draft a SMART action plan. The team will decide on the time frame and appoint an Idea Owner. Each action plan will be presented to the group and then it is time to finish and enjoy a nice drink.